Taj Rated As the Worlds Strongest Hotel Brand
As the covid-19 pandemic came so far the Hospitality business has suffered a lot. Some have closed their business but there are some groups who have conquered the situation and stand strong. But let’s give you some positive vibe that will make your day. The news is that Tata group’s hospitality firm IHCL said its ‘Taj’ brand has been rated as the Worlds Strongest Hotel Brand.
IHCL stands for Indian Hotels Company Ltd. According to the report by Brand Finance ‘Hotels 50 2021’, Taj topped rank for the strongest brands list. Taj has stood resilient despite the challenges posed by the pandemic. The hospitality brand Taj has re-entered the position for the first time since 2016 when it was at 38th place.
Brand Finance, an international brand valuation consultancy firm, determines the relative strength of brands, based on factors such as marketing investment, customer familiarity, staff satisfaction, and corporate reputation.
“According to these criteria, Taj brand value USD 296 million is the world’s strongest hotel brand. With a Brand Strength Index (BSI) score of 89.3 out of 100. And an equivalent AAA brand strength rating,” Brand Finance said in the report.
The brand Taj has topped the position followed by “Premier Inn” in 2nd place, “Melia Hotels International” at 3rd, “NH Hotel Group” 4th and “Shangri-La Hotels and Resorts” on 5th.
“Taj being rated as the world’s strongest hotel brand is evidence of the unwavering trust, faith and beliefs of our guests have consistently placed in us and the warmth and genuine care our staff have embodied day-after-day.”Commenting on the accomplishment by the IHCL Managing Director & CEO Puneet Chhatwal,
Recently Tata group’s late founder Jamsetji Tata ranked on top for the Hurun’s Philanthropist List. It’s good to see how the Tata group is achieving big achievements and milestones with pure intention. The dedication and devotion of the Tata group toward India and Indian’s are far ahead than we think. And I think we Indian’s should follow this. The love, the devotion, the pure intention toward is immense.
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