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Falguni Nayar


In this series we will talk about the “Rising Women Entrepreneurs of India”. In today’s blog, our special personality is none other than “Falguni Nayar”Nykaa” the Founder of .

So let’s jump into it.

Falguni Nayar

Before starting her biography, let’s first understand who is Falguni Nayar?

Falguni Nayar (55), formally known as the Founder of Nykaa. Today Nykaa is India’s one of the biggest online fashion and lifestyle platform. Nykaa is also a beauty, wellness e-commerce, premier brand platform for especially women’s. The brand boosts their retail partnership with top notch personal care Corporation in India like Unilever, P&G, Loreal, Beiersdorf, and Johnson & Johnson.


Founded in the year 2012, the brand is known for their authentic products and trustworthy brand name. Nykaa is now having a successful online business brand, along with its 35 physical stores within the various parts of country. The brand has also been a front door in bringing international luxury brands to India, giving Indian customers all the products and services to choose from their choice.

Early Life

Falguni Nayar, had been living her ideal life by serveing 20 years of her life as a venture investor and merchant with Kotak Mahindra group. But after his idea of Nykaa in her mind, she made exit with Managing Director post. Then after exit, she announced to pursue her dream. She wanted to capitalize on the scope of beauty and skincare products on an online platform.  She observed the growing online market and its upcoming growth in India. So she invested her time and made “Nykaa”. She made a platform for beauty and skin care products online. Now she is running her online business successfully, along with 35 physical stores within the various parts of country.

It is really hard for women to quit her job at the age 50 and then think further about starting a business from whole scratch. She is a noble example to entrepreneurs who will tell the world that age is just a number.

The age was 47, “People thought I was crazy,” Falguni Nayar said in a statement in Vagabomb interview.

Before giving birth to Nykaa she was an IIM Ahmedabad student. Falguni worked as a venture investor and merchant with Kotak Mahindra Group for almost around 20 years of her life. Nayar worked in the Kotak Mahindra group’s global operations in the countries like US and UK. She uses to head the institutional equities division of group. In year 2005, she saw her as the managing director of the venture saving money business of the Kotak Mahindra group.

The choice of the beauty segment came from her love for make-up and the potential of online market.

Seeing her father who was running a small bearings business, she knew she had the blood of an entrepreneur in it “Plus, I am a Gujarati,” in an interview of Livemint she said.


The brand name, Naykaa is derived from “Nayika”, which means the actress of one’s life, this name is a perfect combination to beautify and inspire women at the same time.  She made her headquartered company in Mumbai because Mumbai was her born and brought up city.

The young and super successful online beauty brand is having a target audience of customers with the age group of 22 – 35. Today Nykaa is having more than 850 brands and 35,000 products, they also has launched their private labeled products in the category of bath and body care, in March 2016.

Nykaa also working in an inventory based model, they have their warehouses in Mumbai (HQ), New Delhi and Bangalore. They also have offers with all leading brands including Kaya Skin Clinic, Lakmé, L’Oréal Paris and many more.

Falguni Nayar is the leading example of the meme category for “Woh Stree Hai Kuchh Bhi Kar Sakti Hai”. Which literally means She is a women she can do anything.

So that’s all about Falguni Nayar Nykaa.

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